A rather complicated academic essay suggests that in the 21st Century, the traditional skills of being able to read and write and do Maths are not enough. We need to be able to understand new media such as Video, Audio, and Web technologies such as blogging, podcasting and social networking, and use them well.
"Literacy today depends on understanding the multiple media that make up our high-tech reality and developing the skills to use them effectively."
An example of how this is shown to be true follows...
The advert for the iPod Touch below was made by a British teenager, Nick Haley, and posted to YouTube as a spoof Apple ad. Apple's ad agency saw it, liked it, offered him a job in California and even used his ad for real!
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